Chapter 203 202. Chairman, please come

"We also need to sell our four hot sauces. It's too late to find traditional channels, enter markets and supermarkets, and it's not cost-effective. I plan to sell them online, so I'll leave this to you."

"Zheng Haowei used a wide net and found a large group of people to promote it. If you were to do this, how would you plan to do it?"

Without letting Luo Shaoan guess, Luo Yihang directly stated his request.

That is the new job arranged for Luo Shaoan.

After Luo Shaoan heard this, he opened his mouth in surprise and murmured, "I haven't done that."

"It's okay. I believe you can do it." Luo Yihang casually poured him a bowl of chicken soup. "You haven't worked in a mushroom bag factory or a food factory before, but you are doing well."

"But Brother Qiang was with me both times."

"There's always a first time. I've already accumulated experience twice. This time I can do it on my own. I have to believe in myself."

After drinking another bowl of chicken soup, Luo Shaoan sat there, feeling conflicted.

Luo Yihang picked up a can of hot sauce on the table that Luo Shaoan had brought back.

The jar is not big and can be held in one hand, after all, it only has a capacity of 240 grams.

The can is made of food-grade tinplate, and the outside is printed with large geometric patterns in four colors: orange, red, white and gray, which looks very high-end.

Ding Xiaoman’s big fat face is printed on the top of the front, and [Cat Head] is written in beautiful fonts on the side. This is the brand name. I originally wanted to use [Ding Xiaoman], but it felt too similar to Wang Zhihe’s naming style and not trendy enough.

In fact, Luo Yihang is just bad at naming, and this is the result of him naming independently.

There is flavor under the cat's head, and the can in the hand is spicy.

On the back is the standard manufacturer, ingredient list, shelf life and other information.

There is a sealing lid on the top. When you open the lid, there is a can inside. You can only see the hot sauce inside after you open it.

The overall feeling is - very expensive.

In fact, it is very expensive. It is only 240 grams, and Luo Yihang plans to sell it for 98 yuan per can, which is just two yuan short of yuan.

Expected effect.

Before I bought it, it looked expensive.

When I bought it, I felt bad because it was really expensive.

After I bought it, I was like, wow! It’s awesome! So delicious! It’s expensive for a reason, it’s over, I can’t live without it…

The main goal is to keep every customer who comes in and never let them leave, turning luxury goods into necessities.

Luo Yihang was thinking, Luo Shaoan seemed to be awakened suddenly, raised his hand happily and said, "Boss, I thought of it."

"Oh? What did you think of?"

"I thought we could use Zheng Haowei's promotion. They have hired so many people, so it must be effective. We can say that Zheng Haowei's chili oil is imported from us and we are the genuine product, and then it will be easy to sell."

It’s a good idea. You have learned to use leverage. Not bad, not bad.

Unfortunately, “No.”

"Why!" Luo Shaoan was surprised and discouraged. He had just thought of this idea with great difficulty.

"Because we have a contract, we can't compete directly. According to your method, people who buy Zheng Haowei's chili oil will come to us. Wouldn't that be stealing Zheng Haowei's business? No, we can't do that because of the contract."

There must be constraints.

After learning that the production line had been leased, Zheng Huan immediately made an appointment with Luo Yihang to discuss the supply contract.

Luo Yihang had the same idea and readily agreed.

As Luo Shaoan reported, 2.5 tons of dried chili peppers can make 31 tons of chili oil, also known as chili oil or chili sauce.

If all of them are canned, there will be 13 cans. How can I sell them all by myself?

You must find big customers.

There are big customers coming here eagerly.

Lang Youqing concubine intention, hit it off.

After several rounds of negotiations, Zheng Huan ordered 271 tons of chili oil at a price of 25 yuan per kilogram. His packaging was 25 grams, exactly one million bags.

Qingyin Agricultural Development Co., Ltd. earned 677.5 million.

Of course it is not paid in one go, but in batches and quantities. One batch of goods is supplied and one batch of money is paid.

The payment for the first batch of 27.1 bags and kilograms of goods, totaling yuan, has already been deposited in the company's account.

Zheng Huan also tried his best this time. His annual sales volume is actually only 700 million bags, which is the one sold for 7 yuan on Pinxixi. His annual turnover is more than million yuan, and the profit is only a few million yuan.

This time, they took out two or three years' profits to purchase chili oil, change packaging, find internet celebrities, and place advertisements. Even if they wanted to do something big, they would be walking on thin ice and be terrified.

When negotiating the contract, they even made concessions on price several times in exchange for a few additional conditions to reduce the risk.

For example, the two companies do not compete with each other and act in concert externally.

For example, it is exclusive and cannot be sold to other noodle factories within two years.

For example, priority: if a competitor appears two years later, Zheng Haowei will be given priority at the same price.

All in all, it's a win-win situation.

Luo Yihang was also very generous. He gave all the ordinary basic models to Zheng Huan, and used the remaining six tons to make hot sauce for rice, without going on the same track.

therefore.

Luo Shaoan’s first idea was not accepted.

He was in a pretty good mood. After being discouraged for a while, he became energetic again and pulled Luo Yihang to analyze how to deal with the matter.

"Boss, let's also look for an internet celebrity, like Zheng Haowei."

"Internet celebrities are very expensive. In order to increase sales, Zheng Haowei hired a batch of small Internet celebrities. It cost three million just for the first batch. We only have enough materials for more than 20,000 cans, and the sales volume is only about 2 million. It's not cost-effective to hire too many, and it won't be effective if we hire too few."

Luo Shaoan nodded in understanding, "I also think that the effect of the video just now is not good, it's too fake."

"Then what effect do you think is good?" Luo Yihang asked.

"It's live broadcast, the feedback is immediate, and it can be watched on the spot, so it can't be faked."

"Okay, let's do a live broadcast." Luo Yihang agreed immediately.

As a matter of fact, Luo Yihang agreed to any idea that Luo Shaoan came up with, as long as it was not bound by a contract or sounded unrealistic.

"Then who will do the live broadcast?" Luo Shaoan muttered, and turned his eyes to Luo Yihang, "Boss, how about you do the live broadcast? You have such a good image, you are handsome, you have a good temperament, and you are tall. The live broadcast effect will definitely be very good if you do it."

This flattery was unbearable. Luo Yihang laughed and cursed: "Get lost. I don't have time."

Luo Shaoan curled his lips and said tentatively, "Wealthy baby."

After he finished speaking, he shook his head, "Cai Wa is too stupid."

Then he said, "Xiao Zhi?"

He denied it himself, "Xiao Zhi can't speak."

Everyone in the family talked around but couldn't find a suitable one.

Finally, Luo Shaoan pointed at himself and said, "How about I do it?"

Luo Yihang gave a thumbs up and said, "I like good employees like you who take the initiative to take responsibility."

But, “No, you’re ugly.”

"..." Luo Shaoan was about to cry, "Don't do this!"

"There's no other way. For a live streamer, image is very important."

"Then there's really no one in our family who can do it." Luo Shaoan complained and complained, his voice getting smaller and smaller.

He started muttering "people... people..." again and turned his eyes to the jar of hot sauce.

Luo Yihang also followed his gaze and smiled slightly, "Otherwise..."

Luo Shaoan continued, "Chairman, please help me..."

Get it done.
-
In fact, there are only a few ways to sell products online.

One is the most traditional way, which is to open an online store, slowly build word of mouth, and buy keyword rankings, but the results are too slow.

The second is to find internet celebrities to do promotion like Zheng Haowei did.

However, a new brand is sold at an expensive price. Those with principles may not necessarily accept it, and those without principles may not be trusted. We really cannot overestimate the moral bottom line of some unscrupulous Internet celebrities.

The third one is to sell products through live streaming. This is also the first choice of many factories and brands, and the effects are mixed.

Just do it first.

Luo Yihang has an advantage.

I have my own account with tens of thousands of followers, although it is classified as a cute pet.

I've sold goods once, although it was only 200 pieces, but the reputation is very good.

The foundation is very good.

Luo Shaoan took over the task, took over the previously registered online store, and also took over the account.

I started doing it with great enthusiasm.

He first borrowed Luo Yihang's camera, took pictures of the products, and wrote product details.

I don’t know how to edit photos, so Luo Yihang can help me.

Four hot sauces are now available.

If you buy it individually, it's 98 per can, and a set of four cans is 358, which is a % discount.

Then I cleared out an office and, imitating other people’s live broadcast rooms, hung up colorful lights, put up posters, and stuck balloons on the wall, making it look beautiful.

He asked for money to buy equipment, such as lights, soft light panels, microphones, etc. The items he bought were a bit stingy, so Luo Yihang also approved a mobile phone and a stand for him to use for live streaming.

Of course, the main part is the chairman’s bed, toys, cat climbing frame, and litter box.

The chairman is responsible for attracting people, and Luo Shaoan is responsible for finding time to sell goods.

Everything is ready.

Luo Shaoan checked it one last time. The live broadcast room was set up, the shared bike was hung up, and the chairman was also invited.

Luo Shaoan took a deep breath and solemnly typed the title of the live broadcast room: "I will end the broadcast after selling 144 cans"

This is his goal: 144 cans of hot sauce, selling cans a day, and it will be done in half a year.

Click.

broadcast.

Luo Shaoan's mind buzzed for a moment and he forgot to post the preview.

Fortunately, the account "Ding Xiaoman is a Cat" has a high stickiness, and when it was suddenly broadcast, some people came in.

Gradually, from one or two, to ten or eight, to more than ten or twenty people, and the number has been increasing all the time.

Barrages of comments also began to float across the screen that Luo Shaoan was staring at.

【Master Cat, don’t race fast】

[Cat King, who will you fight today?]

[Where is the big bird? Where is the big bird? I want to see the bird]

Anyway, none of the audience read the title, and no one asked about the shared bike.

No one watched the live broadcast room that Luo Shaoan had painstakingly set up.

Everyone was staring at Ding Xiaoman, sniffing here and there, and walking around the room.

Luo Shaoan was so sad and disappointed that he decided to take the initiative.

After more than ten minutes, the number of people in the live broadcast room exceeded one hundred.

Luo Shaoan cleared his throat, held the microphone hanging on his collar, and said: "Thank you all for coming. This is the Qingyin Agricultural Live Broadcast Room. The person who appears before us now is the honorary chairman of our company, Ding Xiaoman. He is two years old this year. Our company..."

The words were not finished.

A bunch of comments popped up on the screen.

[Fuck! There’s someone here!]

[Fuck! I was so scared, I thought Master Cat spoke! ]

[What the hell! Master Mao is still the chairman, chairman, please help me]

[Hey, you talking guy, your chairman has pooped...]

(End of this chapter)